Will Innovation Be Lost?

Here’s the deal: I’ve been around this hobby for 20 years and have worked at Upper Deck for 12. I used to be the editor of Trading Cards magazine during the hobby’s heyday in the early ‘90s and spent ample time comparing, reviewing and writing about innovative sports card products. I watched price guides go up and down; industry trade shows catch fire with more and more excited collectors; and products being unveiled that made people stop and take notice. And more often than not, Upper Deck was the company that made people say: “Wow.” Very simply, they had products worth crowing about.

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