As the summer's trade season played out, rival executives came away from conversations with the Cardinals believing St. Louis wasn't in position to take on much salary. The Cardinals opened the year with a payroll of about $89 million. But as St. Louis played well early, hanging at or near the top of the division, its attendance climbed and turned out to be better than expected. Rather than the 2.8 million that was predicted for the Cardinals, they drew crowds that could, in the end, take them up to 3.4 million in attendance.
ESPN
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