The Topps Company will become the exclusive trading card maker of Major League Baseball next year in a multiyear deal that appears to seriously hurt Upper Deck, its primary competitor in the once-vibrant business.
NY Times
Hat Tip: Baseball Musings
Major League Baseball Properties (MLBP) and the Topps Company today announced an exclusive multi-year licensing deal to make Topps the Official Baseball Card of Major League Baseball. Topps will have exclusivity on MLB, Jewel Event and Club trademarks, logos and other intellectual property, for use on baseball cards, stickers and certain other product categories featuring MLB players. Topps’ exclusivity begins on January 1, 2010.
The Biz Of Baseball
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