Thursday, December 15, 2016

How Bobbleheads Became Baseball's Secret Weapon To Boost Attendance

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys, to tote bags, magnets and garden gnomes. If you can name it, a baseball team has probably given it away. But perhaps one of the most ubiquitous, and sought after, tchotchkes is the bobblehead.

Adweek

No comments: