Sunday will mark Opening Night for the 2010 Major League Baseball season when the Yankees and Red Sox play on ESPN (8pm ET). Last season, many local markets, as well as the postseason, saw television ratings increase, the league launched MLB Network, MLB.TV subscriptions were brisk, and sales of MLB.com’s At Bat application for mobile devices, which allows iPhone and iPod Touch users to watch streaming games live, was one of the best sellers on Apple’s iTunes store. Despite a sour economy, it all add up to a record $6.6 billion in gross revenues for MLB.
The Biz Of Baseball
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