Ever since Barry Bonds started using them in 2001, the use of maple bats has been in the rise. Now, a baseball culture icon, Sam Holzman, of Sam Bats, gave Bonds one of the pricey maple bats which run from $65-$75 each, and when he did, it created a wave of players using them. Albert Pujols and Alfonso Soriano are but two others that use maple bats.
http://www.bizofbaseball.com/index.php?option=com_content&task=view&id=2164&Itemid=1
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